When was the last time you watched a video online? Probably at least one or two today. You may think online video is only there so you can watch the latest dog playing the piano, but online video is highly effective for business. Think about it, why wouldn’t you want to use video marketing to reach your customers, if almost everyone around you is consuming videos online?
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Your market is heating up and you’ve never been more thrilled. But what most don’t think about is that the competition is excited, too! So, what do you do to keep your customer captivated when everyone in the market is fighting for a piece of the pie?
Keeping your customer captivated is a never-ending job. You simply cannot afford to just run the same ad over and over and expect your potential customer to care.
What does this mean for your business as you try to stake out your territory? It means you have to get (slightly) creative.
Lead generation is something that takes up a lot in terms of your time and resources. Generating leads for your business can become time-consuming work at times, and may not generate anything for your business. When you think about generating leads, you are probably reminded not of the success you’ve had, but the times it has failed you instead.
Lead generation doesn’t have to be a pain. All you have to do is just implement and follow a simple system that will guide you through the process and directly to future customers on the other side.
As a marketing agency, we are constantly asking our clients what their biggest struggles are. Many say they don’t know how much it costs to acquire a sale, their market is too saturated, etc. But after sitting down with a few of our clients, we began to realize that many of them shared the same BIG problem: never knowing where their next lead or sale was going to come from. Continue reading
If you market your business, there's a good chance that you have a digital marketing strategy to bring in potential customers to your website and generate new leads. Obviously, your site is a powerful way to provide info to consumers and generate new business — but, did you realize that you may be spending too much time and attention trying to use digital marketing to bring in new leads to your site and not enough nurturing the people that have already visited it? Instead of focusing your marketing efforts on generating new leads, it can help to try retargeting — appealing to customers who have visited your site before but have not converted.
A few weeks ago, I talked to a business owner that was at his wit’s end. He’d spent thousands of dollars building out a new website (that was delayed 6 months from the original due date). He had new pictures taken for the site. He setup a new hosting account. He created a Facebook page. He added the website URL to their business cards.
So what’s the problem?
He had very little traffic to his website and to make it worse, he was only converting 1-2% of the traffic to leads.
Most small to medium-sized companies try and tackle marketing on their own. By that I mean, they appoint someone in the office to handle the “marketing stuff” and then they go back to the daily work of their business. In this post, I’m going to show you three of the most common mistakes we see companies make when it comes to marketing and what you can do today to fix them.
There is a problem with nearly every company’s online advertising, and I’m going to show it to you and give you the secret weapon to fix it in your campaigns.
