Category Archives for "Online Advertising"

4 Ways to Get Visitors Back to Your Website

Attracting a visitor to your website once is good. It means that your marketing is strong enough – or your Google rank is high enough – that you stood out from the competition and snagged some traffic

So what? If you know anything at all about marketing, you know that it’s rare for a first-time visitor to a website to buy anything or even fill out a subscription form. It’s what they do on their NEXT visit – and the one after that – that will determine whether you’ve gained a new customer. Makes sense, but it never ceases to amaze me how many businesses don’t focus on repeat traffic. But, that’s about to change. Here are 5 foolproof ways to get those first time visitors BACK to your website so you can make some money.

#1: Get Them to Opt In to Your Mailing List

I know, I just said it was asking a lot to get a first-time visitor to your site to subscribe to your mailing list. But I didn’t say it was impossible! The key, of course, is to give them a compelling reason to subscribe. Here are some ways you can do that:

1. Put your opt-in form above the fold. That way, they won’t need to scroll down to see it – and they’ll know what they’ll be getting if they decide to subscribe. If people aren’t coming back to your website, it could be because they didn’t enjoy their experience the first time they visited. That means that prioritizing usability is one of the best ways to encourage repeat visits.

2.Simplify your form. I get that it’s tempting to ask a new subscriber for extra information – but all you really need is their email address and maybe a first name if you want to personalize your emails. Anything else – whether it’s their phone number, mailing address, URL, or shoe size – is extra. You should think long and hard about adding fields to your form.

3. Incentivize the opt-in. A compelling and useful lead magnet can do a lot to get someone to fill out that form.

4.Write a killer headline and call to action. Instead of just “Subscribe to our newsletter,” try “Get new marketing tips every day” as a headline. And make the CTA just as exciting. Once a potential customer’s on your mailing list, you can email them with reasons to come back to your website. Simple, right?

#2: Prioritize the User Experience 

If people aren’t coming back to your website, it could be because they didn’t enjoy their experience the first time they visited. That means that prioritizing usability is one of the best ways to encourage repeat visits. Some of the things to think about when it comes to usability are:

» Your site’s loading time
» Mobile responsiveness
» Clear and easy-to-use menus
» Text that’s broken up with white space, images, and formatting (sub headers, bullet points, numbers, etc.)
» Working internal and external links that make it easy to find related content.

If it’s been a while since you’ve evaluated the usability of your site, now’s a good time to do it to make sure that you’re not frustrating visitors and discouraging them from returning to your site in the future.

#3: Make the Content on Your Site Relevant to Your Target Audience

Are people finding what they expect to find on your site? If a customer comes to you because they’re searching for art supplies, for example, think about what you can offer them that will add value to the products you sell. Can you provide a video tutorial on painting technique? A link to the website of an artist who uses that product? The idea is to make sure that the content on your site – whatever it is – is directly relevant to the people you most want to attract. If you’re selling Human Resources software, have blog posts about topics that are relevant to HR professionals.

#4: Offer Solutions to Common Problems

The final thing you can do is to make the content on your website solution-oriented. Most people who type a keyword into Google do so because they’re looking for answers. That means that if you want them to bookmark your site, you need to provide them with what they need.

Focusing on solutions can also help you improve your site’s rank for keywords in voice search. Given the increase in the use of “Ok Google” as well as virtual assistants like Siri, Alexa, and Cortana, it makes sense to think about the questions that searchers are likely to ask when looking for sites like yours. Then, you can optimize your useful content for those questions.

Your solutions may come in any format you choose. You might create a blog post with a response to one question or produce a video or even a short webinar for another. The key is to focus on the visitor’s needs instead of promoting your company or brand. There’ll be time enough for that later.

The Problem Most People Have When They Advertise

There's one problem that will derail your campaign and keep you from turning a positive ROI and it's this. If you run an ad in a magazine for example, the rep will tell you “Our distribution is 50,000” or whatever their number is. So you think wow if I can get 1% of that, I'm going to have 500 customers – this is awesome!

The problem is that out of that 50,000, there may only be 5,000 that are actually in your service area or willing to come to you. Out of that 5,000, there may only be 1,000 that are viable customers. Now that 1% isn't looking so good.

Think about what I just said above. Out of the 50,000 people, if only 1,000 are actual potential customers, that means you spent 98% of your budget, talking to people that aren't going to do business with you.

If you want to drive business, you need to target the right people. The better you target (and do all the other things above right), the more likely you'll be to have success with your ads.

Traditional Advertising Vs Facebook & Digital Advertising Through Our Program ChannelCAST

One question I hear occasionally from business owners is “how many people are going to see my ad?” My typical response is it doesn’t matter because we’re going to know a whole lot more than the number of people that see your ad. The question you should ask me or anyone else selling you advertising is “how many customers will spend money with me over the next month?” That’s a question that traditional advertising programs aren’t going to like. 🙂

I realized something though, most business owners don’t even realize what their missing by not doing digital advertising. Or even if they are doing digital, they’re probably doing it wrong.

From my experience, most business owners don’t understand the opportunity so I made this quick video to show how we turn clicks into customers and track the revenue while we’re at it so you can see a positive return on investment.

Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)

Football has become America's favorite past-time. (Sorry baseball.) 

The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies. 

It's a big time of year for some of the world's largest companies! 

But trends are saying that TV advertising is sharply decreasing. 

Uh oh. 

No more funny commercials? No more competing for the lime light? 

What does that mean for advertising? 

Well, if you haven't already guessed already, it's online advertising. 

Trends That Will Make You Cancel Your Cable Service 

“Yikes. You still have cable?” 

Your heart stings a little bit as your friend at dinner throws a dagger into your ego. 

Cable is becoming a thing of the past. Streaming is the future. 

Streaming is all done online, which makes it fast, user-friendly, and easy. 

More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online. 

According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.  

On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue. 

But why the sudden shift in online ads? 

Reasons Why Ads Are for the Internet 

Avoiding the Annoying 

Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother. 

Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.  

Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers. 

Hide This Ad 

Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience. 

Right on the Money 

Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.  

Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.  

Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.  

Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly). 

Are You Ready to Say Goodbye to TV Ads? 

If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.  

Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work! 

The ONE Thing That Can Change the Game for Your Business

Traditional advertising is becoming more and more obsolete. There are tons of more efficient ways to reach your audience online. 
 
But how do online ads change the game for YOUR business?

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Why Deals Make It Too Easy to Land Loyal Clients

When was the last time you bought something because it was so cheap? 

Everyone knows how dangerous the $1 section at Target can be for themselves or their significant others. 

Good deals are hard to come by, but any deal (or the illusion of a deal) is better than no deal at all. 

If your business isn't running offers or deals on a regular basis, you're probably having a hard time getting new clients consistently. 

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How to Use Google AdWords (And See Results!)

Tired of searching everywhere online to find a Google AdWords guide that covers all the bases? We've created an all-you-need Google AdWords How-To Guide to help you create the best google search ads to bring your advertising strategy full circle!

DOWNLOAD HERE:

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How to Keep Your Business in Front of Your Website Visitors, No Matter Where They Go!

 With over 2 billion monthly users, Facebook has it made in the shade when it comes to tracking information and clicks of its users.  

Why wouldn't Facebook want to help you find your customers? (Especially since you're paying to advertise on their site based on the results you receive!) 

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