We’ve all struggled with gaining traction in our marketplaces. Today, every business is trying to grab their slice of their market online. Content overwhelm is real, making consumers pickier than ever before.
Video marketing is the best way to break the mold and get you in front of your customers.
By 2020, video will take over 80% of the social media world.
But how can video marketing set you apart from your competition?
Here's how video helps you set your business apart:
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Upload your video(s) online.
Just uploading your videos to your website isn’t going to cut it. Posting your video content to an online video platform enables you to reach more potential leads outside of your website.
Use “keywords” in your video titles to help your ideal leads find your business. Keywords are the words you use to search for a business, or topic online through a search engine like Google.
Research keywords that your ideal audience uses to search for businesses like you. These keywords will bring more people to your page. If you are a home builder in Fort Worth, Texas, individuals who search for home builders online might use the keywords “home builders fort worth texas.”
Use keywords in your video headlines and transcriptions to optimize your content. By including keywords in your headlines, you will put your business in front of more people that search for your product or service online.
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Properly embed your videos.
Correctly embedding your videos into your site optimizes your content and catches the eye of your audience quickly.
Here’s a quick breakdown of what you should do with your videos when embedding them into your site.
- Use an online video platform like Wistia or Vimeo to upload your video in an optimized format.
- Place your video above the fold of your website. The fold is located where your website visitors have to scroll down to see more on the page.
- Make sure your video is big enough to see easily and has captions to provide your audience with clarification.
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Post your videos natively.
Videos should always be posted on the site you are posting it on to avoid compression. When videos get too compressed, the quality of the video goes down. Sometimes this can create the blurry or slow video, leaving your audience to scroll past.
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Include video in your emails.
Including video content in your email is a great way to set yourself apart from the rest. By leaving a little “extra” out there for your clients to watch will help them get to know you better.
Never embed an entire video in your emails. Embedding your videos into your emails will result in large email files that often never make it to your recipient’s inbox. Instead, use a video thumbnail and a link to your video to draw their attention and direct them to your video content.
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Repurpose your videos for other forms of content.
Repurposing your videos is a more efficient way to inform your audience.
If you recently made a FAQ video for your website, use a part of that video for another form of content. You can use your entire FAQ video to create a shorter video for Instagram. You took a 3-minute video and created a 1-minute video that was relevant to your customer with little effort!
Video Marketing or Bust!
Struggling with your marketing strategy to find the right balance of content is a feeling all business owners and marketers have had. The attention span of our viewers get smaller and smaller every day, but that doesn’t mean there’s not a way to reach them.
Using video in your marketing strategy doesn’t have to difficult or expensive. You have a variety of ways to create video content at the tip of your fingers. Use a smart phone or webcam to record video content quickly and easily.
Create a few videos to use in your marketing strategy and let us know how it works for you!
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