Tag Archives for " facebook ads "

Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)

Football has become America's favorite past-time. (Sorry baseball.) 

The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies. 

It's a big time of year for some of the world's largest companies! 

But trends are saying that TV advertising is sharply decreasing. 

Uh oh. 

No more funny commercials? No more competing for the lime light? 

What does that mean for advertising? 

Well, if you haven't already guessed already, it's online advertising. 

Trends That Will Make You Cancel Your Cable Service 

“Yikes. You still have cable?” 

Your heart stings a little bit as your friend at dinner throws a dagger into your ego. 

Cable is becoming a thing of the past. Streaming is the future. 

Streaming is all done online, which makes it fast, user-friendly, and easy. 

More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online. 

According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.  

On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue. 

But why the sudden shift in online ads? 

Reasons Why Ads Are for the Internet 

Avoiding the Annoying 

Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother. 

Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.  

Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers. 

Hide This Ad 

Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience. 

Right on the Money 

Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.  

Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.  

Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.  

Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly). 

Are You Ready to Say Goodbye to TV Ads? 

If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.  

Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work! 

How to Get Your Customer to Buy Today

You've made it through Awareness. That's something to be proud of! But the next step is a big one, and it can be hard to get your prospects to the next step: Evaluation. 

Evaluation is the period that a potential buyer takes to evaluate your company. How often do you just pick the first doctor from the top of the list? 

Probably not very often. You do your due diligence and look into their background before you schedule an appointment. 

The same thing happens in other businesses, whether it be product or service oriented, so you have to be aware of Evaluation before it happens so you can make the best impression. 

How does all of this work? Let's look at this simple chart to move you through what your next steps should be.  

It's a pretty simple process, but businesses don't always realize that consumers shop and consider companies like they do on a daily basis. We have to think about our own methods when making a purchase or trying out a new business to understand what our clients want and need. 

Prospect Engages With Your Awareness Campaign
If someone takes an interest in your business through your awareness ads, it's time to retarget those people and show them more of what they want to see: value, information, or inspiration.  

Anyone who engages in your awareness campaign is worth tracking to ensure you're reaching out to the right demographic.  

Use a retargeting tool like Facebook's Pixel to track where your site and ad visitors are going. Then use that information to show those same individuals more ads from your business such as customer testimonials and explainer videos that tell them more information about what you sell (and why it matters to them!).  

Prospect Does Not Engage With Your Awareness Campaign 

If someone who has viewed your ad but not taken an action, such as clicking through to your site or downloaded your freebie, they are now part of your cold traffic.  

This doesn't always mean they aren't interested. They just might not have the ability to buy right now or are thinking that your business isn't entirely relevant to them currently. Both of these situations can change. If you're spreading awareness correctly, they might decide later that they're ready to buy and your business will be the first one that comes to mind! 

Evaluation: The Step Before Conversion 

Evaluation is the perfect time to share why your company is the best in the business! In the Awareness period, you focus on building brand awareness based on your values, products, and services. After your audience has engaged with your awareness campaign, it's time to move them down the funnel to get them to evaluate your business and prepare them for conversion! 

Without evaluation content at the ready, you would see a lot less traffic to your site or store because people would just pick the person at the top of the list. In today's world, search engine rankings are very competitive, and it would be tough to top a big chain store in search.  

That's why online advertising isn't all based on ranking! In evaluation, you can make a prospect stop dead in their tracks looking at a competitor and bounce over to your site after they saw a fantastic video ad on Facebook. 

Don't Let the Process Slow You Down 

You might be thinking you don’t have time for this process, but we're telling you it works. We use it in our own business and have seen tremendous success with it.  

If you don't have time, we're here to help! Ask us how we can help your business move your customers forward instead of backward through digital marketing. Fill out a contact form below, and we'll get back to you. 

How THIS One Thing Creates Brand Awareness Like Nothing Else

Brand awareness is the first step in any sales process. You have to make your customers aware of you before they can buy, right? 

Well, there's one thing that builds awareness like nothing else. Can you guess what it is? 

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10 Best Ways to Build Brand Awareness

Awareness seems like an out of reach goal for most business owners when the bottom line is wearing thin.
 
Building awareness is the first step in getting more customers.
 
Without awareness, you will never find new customers. It's as simple as that.
 
And how do you get customers if you never reach out to them?

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8 Marketing New Year Resolutions You’ll Actually Be Able to Reach in 2018

Only a few more days until the ball drops… 

Are you ready to start another year with a bigger and better business? 

It all depends on if you've set goals for yourself and your business in 2018. 

Don't let January creep up on you without putting a plan into action. 

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10 Christmas Promotions That Will Have Your Holiday Elves Busy This Season

Advertising expenses during the Christmas season go way up. You can counter the costs by creating amazing offers that drive traffic to your website or store.
Christmas season is the perfect time of year to step up your marketing game, so we created holiday promotions to show you how easy it is to keep your business booming through the end of the year.

It's time to share with you some of our tried and true holiday promotions that work every time! Continue reading

How to Use Google AdWords (And See Results!)

Tired of searching everywhere online to find a Google AdWords guide that covers all the bases? We've created an all-you-need Google AdWords How-To Guide to help you create the best google search ads to bring your advertising strategy full circle!

DOWNLOAD HERE:

[download id=”1063″] [pdf-embedder url=”http://www.leadcrossing.com/wp-content/uploads/2017/10/document.pdf”]

How to Keep Your Business in Front of Your Website Visitors, No Matter Where They Go!

 With over 2 billion monthly users, Facebook has it made in the shade when it comes to tracking information and clicks of its users.  

Why wouldn't Facebook want to help you find your customers? (Especially since you're paying to advertise on their site based on the results you receive!) 

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How to Snag Your PERFECT Customer With Just a Few Clicks

Did you know that Facebook allows you to target your ideal customer where they are right now, in real time? 

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7 Types Of Facebook Ads You Need To Know For Your Business

Facebook ads seem to be growing more and more complex. 

Every time you sign into your ad account something has changed. 

Ugh. 

How can you keep up with what's what in Facebook advertising? 

Here are some of Facebook's general ad groups to help you figure out what type of ad will work for your business. 

These are tried and true Facebook ads that can help you reach your end goal in no time. 

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