Tag Archives for " online advertising "

Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)

Football has become America's favorite past-time. (Sorry baseball.) 

The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies. 

It's a big time of year for some of the world's largest companies! 

But trends are saying that TV advertising is sharply decreasing. 

Uh oh. 

No more funny commercials? No more competing for the lime light? 

What does that mean for advertising? 

Well, if you haven't already guessed already, it's online advertising. 

Trends That Will Make You Cancel Your Cable Service 

“Yikes. You still have cable?” 

Your heart stings a little bit as your friend at dinner throws a dagger into your ego. 

Cable is becoming a thing of the past. Streaming is the future. 

Streaming is all done online, which makes it fast, user-friendly, and easy. 

More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online. 

According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.  

On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue. 

But why the sudden shift in online ads? 

Reasons Why Ads Are for the Internet 

Avoiding the Annoying 

Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother. 

Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.  

Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers. 

Hide This Ad 

Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience. 

Right on the Money 

Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.  

Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.  

Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.  

Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly). 

Are You Ready to Say Goodbye to TV Ads? 

If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.  

Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work! 

How to Get Your Customer to Buy Today

You've made it through Awareness. That's something to be proud of! But the next step is a big one, and it can be hard to get your prospects to the next step: Evaluation. 

Evaluation is the period that a potential buyer takes to evaluate your company. How often do you just pick the first doctor from the top of the list? 

Probably not very often. You do your due diligence and look into their background before you schedule an appointment. 

The same thing happens in other businesses, whether it be product or service oriented, so you have to be aware of Evaluation before it happens so you can make the best impression. 

How does all of this work? Let's look at this simple chart to move you through what your next steps should be.  

It's a pretty simple process, but businesses don't always realize that consumers shop and consider companies like they do on a daily basis. We have to think about our own methods when making a purchase or trying out a new business to understand what our clients want and need. 

Prospect Engages With Your Awareness Campaign
If someone takes an interest in your business through your awareness ads, it's time to retarget those people and show them more of what they want to see: value, information, or inspiration.  

Anyone who engages in your awareness campaign is worth tracking to ensure you're reaching out to the right demographic.  

Use a retargeting tool like Facebook's Pixel to track where your site and ad visitors are going. Then use that information to show those same individuals more ads from your business such as customer testimonials and explainer videos that tell them more information about what you sell (and why it matters to them!).  

Prospect Does Not Engage With Your Awareness Campaign 

If someone who has viewed your ad but not taken an action, such as clicking through to your site or downloaded your freebie, they are now part of your cold traffic.  

This doesn't always mean they aren't interested. They just might not have the ability to buy right now or are thinking that your business isn't entirely relevant to them currently. Both of these situations can change. If you're spreading awareness correctly, they might decide later that they're ready to buy and your business will be the first one that comes to mind! 

Evaluation: The Step Before Conversion 

Evaluation is the perfect time to share why your company is the best in the business! In the Awareness period, you focus on building brand awareness based on your values, products, and services. After your audience has engaged with your awareness campaign, it's time to move them down the funnel to get them to evaluate your business and prepare them for conversion! 

Without evaluation content at the ready, you would see a lot less traffic to your site or store because people would just pick the person at the top of the list. In today's world, search engine rankings are very competitive, and it would be tough to top a big chain store in search.  

That's why online advertising isn't all based on ranking! In evaluation, you can make a prospect stop dead in their tracks looking at a competitor and bounce over to your site after they saw a fantastic video ad on Facebook. 

Don't Let the Process Slow You Down 

You might be thinking you don’t have time for this process, but we're telling you it works. We use it in our own business and have seen tremendous success with it.  

If you don't have time, we're here to help! Ask us how we can help your business move your customers forward instead of backward through digital marketing. Fill out a contact form below, and we'll get back to you. 

How THIS One Thing Creates Brand Awareness Like Nothing Else

Brand awareness is the first step in any sales process. You have to make your customers aware of you before they can buy, right? 

Well, there's one thing that builds awareness like nothing else. Can you guess what it is? 

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Five Ways to Create Awareness Through Your Blog

Did you know that companies with a blog see 67% more traffic to their website?
 
Blog posts are part of your top funnel content that help create awareness around your brand. Best of all, they deliver value to your customer without much effort.

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10 Best Ways to Build Brand Awareness

Awareness seems like an out of reach goal for most business owners when the bottom line is wearing thin.
 
Building awareness is the first step in getting more customers.
 
Without awareness, you will never find new customers. It's as simple as that.
 
And how do you get customers if you never reach out to them?

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8 Marketing New Year Resolutions You’ll Actually Be Able to Reach in 2018

Only a few more days until the ball drops… 

Are you ready to start another year with a bigger and better business? 

It all depends on if you've set goals for yourself and your business in 2018. 

Don't let January creep up on you without putting a plan into action. 

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The ONE Thing That Can Change the Game for Your Business

Traditional advertising is becoming more and more obsolete. There are tons of more efficient ways to reach your audience online. 
 
But how do online ads change the game for YOUR business?

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Easy Blog Content Calendar That Takes 30 Minutes or Less

Planning your blog content ahead of time always seems like a chore. 
 
So you've put it off…
 
It's now the end of the month.
 
Your blog content isn't ready for the month ahead.
 
You're scrambling to do research and write content the day before the month begins and still have time to do day to day business.
 
Can you guess what's not getting done this month?
 
From research to organizing topics to deciding how to lay it all out on the calendar, it's a lot of work and time that you don't always have every month.
 
Most business owners don't have enough extra time and energy to give to researching for content. So we decided to come up with a 30 minutes or less process we use to create one month's worth of blog content ideas!

Step 1. Determine the number of articles you want to create. (2 minutes)

Deciding how many blogs you want to write is the easiest way to knock out ideas left and right. As a general rule of thumb, you should have at least one article per week in the month!

Step 2. Search for Industry Related Holidays for the Upcoming Month (8 minutes)

Use Google to find holidays related to your industry for the upcoming month with a simple search. Are you a pet groomer? Try “January pet-related holidays” in the search bar to find holidays that fit your business like National Pet Day or Bring Your Dog to Work Day. Write these holidays on your content calendar for later.
 
Want to skip this step? Use our 2018 Holiday Calendar here.

Step 3. Search for Interesting Industry Related News & Related Blogs/Sites (10 minutes)

Save industry related news articles for later to use as curated content or for a reaction post early in the month. A great tool to use to save articles for later use is Pocket. Save articles and come back to them so you can move forward with your blog content planning. Write down the article titles that will work for this coming month.

Step 4. Determine Your Blog Structure (7 minutes)

Now that you have a few ideas to start off with, decide what kind of blog posts you want to create for the month. You have a lot of choices to choose from such as How To posts, Quote Posts, Inspirational Posts, and more. If you're not sure what blog content you should be creating, use our cheat sheet of 40 blog post ideas here to help you get moving

Step 5. Wrap Up Your Ideas (3 minutes)

Now that you've made a list of ideas and figured out the structure of the upcoming month of blog posts, it's time to wrap everything up. Select the days you want to post your blogs and choose appropriate times for those days. 
 
You have a plan, and it's time to put it into action! Get started writing faster than ever before by following this 5 Step Blog Idea Process. 
 
We want to hear how much time this saves you! Let us know in the comments below.
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