Tag Archives for " video content "

Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)

Football has become America's favorite past-time. (Sorry baseball.) 

The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies. 

It's a big time of year for some of the world's largest companies! 

But trends are saying that TV advertising is sharply decreasing. 

Uh oh. 

No more funny commercials? No more competing for the lime light? 

What does that mean for advertising? 

Well, if you haven't already guessed already, it's online advertising. 

Trends That Will Make You Cancel Your Cable Service 

“Yikes. You still have cable?” 

Your heart stings a little bit as your friend at dinner throws a dagger into your ego. 

Cable is becoming a thing of the past. Streaming is the future. 

Streaming is all done online, which makes it fast, user-friendly, and easy. 

More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online. 

According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.  

On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue. 

But why the sudden shift in online ads? 

Reasons Why Ads Are for the Internet 

Avoiding the Annoying 

Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother. 

Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.  

Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers. 

Hide This Ad 

Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience. 

Right on the Money 

Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.  

Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.  

Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.  

Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly). 

Are You Ready to Say Goodbye to TV Ads? 

If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.  

Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work! 

7 Tools We Use to Create the Best Content

Creating content is easy, but creating engaging content is a different story. There are tons of content tools out there to make it easier, but figuring out what tools will help you create compelling and engaging content is key! 

We've found tried and true tools we've come to love and adore and want to share them with you, too! Here are some of our very favorite tools we think you'll find helpful in creating the best content. 

  • Canva: Graphic design isn't for everyone, but Canva makes it so easy to create the best graphics. Choose a template and start customizing to your preference and voila! 
  • Unsplash: Don't have a photographer on hand? Unsplash is an online photo gallery with professional grade photos for free! Spruce up your written content with high-quality pictures. 
  • Pixlr: Do you take your own pictures? Use Pixlr, a free and similar version of Photoshop/Lightroom, to edit your photos.  
  • Photoshop: Photoshop is a paid Adobe program we use to edit our photos and create graphic designs.  
  • iMovie: Recording video content is easy, but editing content is a little different. iMovie is an easy way to edit your video in a matter of seconds. We use it to snip and clip short videos together in just a few minutes. 
  • CoSchedule: All great content needs a great scheduler. We schedule all of our content ahead of time to keep our content creation moving forward. CoSchedule is a great content scheduler that allows you to plan your graphics, blogs, and more ahead of time and also recycle your content on slow days. 
  • Google Alerts: Setting alerts for trending topics is an easy way to create a backup list of ideas and headlines for new content without having to do hours of research! Get your industry news, trending topics, and popular articles sent directly to your email inbox. 

These seven tools have changed our work processes in many ways, but the best part is that they have saved us A LOT of time! We spend less time creating content, but our content continues to give value back to our audience, too! 

What content tools do you use to make your content? We are always looking for new tools to use to make our content processes more efficient. Comment below and let us know! 

The Marketing Strategy Every Successful Business Has That You Don’t

Every business should have some form of marketing strategy in place. But our strategy works applies to almost every industry with a few tweaks.
 
At LeadCrossing, we know that every business is different, but their goals are the same: to get more customers, grow their business, and make more money.
 
Through our many years of research and hard work, we've discovered the marketing strategy that will forever change the game for your industry.
 
This marketing strategy takes your ideal customers through the entire buying process in a few simple steps, a little hard work on the front end, with a lot of time to relax after it's all set up.
 
Want to get more leads flowing to your business?
 
Take a peek at our 6 Step Marketing Strategy that we recommend to all our clients starting out with their first real marketing campaign.

Here's how it works:

1. Content

Content is king of everything at the first level of buying, also known as Awareness. To create brand awareness, you have to have information out there that your ideal customers can find that will help them understand who you are, what you do, and why you do it.
 
Content comes in many forms such as blogs, social media graphics, images, video, audio, and more. By creating content, you're setting yourself up for success by showing prospects that you are an expert in your field that can handle their business without being too salesy.

2. Videos

Video is the next step that creates awareness on a much faster level. Videos help bridge the buyer between the first phase of buying, Awareness, to the second stage, Evaluation. Creating video content for ads connects your audience to your business emotionally, making it easier for those watching to share your video far and wide.

3. Online Advertising

Traditional advertising is still around, but online advertising is taking up more and more of the advertising marketing each year. Online advertising allows you to reach your specific customer where they are right now without excess expenses from unqualified leads that will never buy from you.
 
Online ads are a great way to test out the waters before committing to a full-on marketing campaign due to the lesser cost and targeting tools that get you in front of the customers you want.

4. Landing Pages

Your advertisements should always lead to a specific landing page. Creating a particular offer for every click through your ad is the key to hooking your next sale.
 
Be sure to create landing pages that make your audience want to stick around and convert into a sale or take an action, such as downloading a free trial or PDF.

5. Email Marketing & Retargeting

Email marketing and retargeting go hand in hand. You should be building an email list that allows you to send marketing messages to those that have taken action on your site.
 
Retargeting comes in handy when you get a visitor to your site, but they don't take the action you intend them to. You can retarget these people by “following” them around to the different sites they visit via ad placement online. If you want to learn more about retargeting, click here for our free retargeting guide!

6. Automation

If the above seems like a lot of work, this step is where it all pays off. You can automate all of these things after the first time you set it all up. It's as easy as doing the work up front and then kicking your feet back as you watch your computer generate new customers for you.
 
Automation is the key to making this system efficient and worth your time. If you haven't automated your marketing processes, you need to take advantage of the tools and professionals out there that can help grow your business.

Success is Just Six Steps Away…

If you're looking to grow your business and have little to no marketing strategy, this is the strategy for you. It's the best way to streamline your marketing processes and see success in a short period. Tons of successful businesses have used this method to earn millions of dollars. If you're a business owner, you know how important it is to be above the bottom line every month.
 
Get in touch with us today if you have any questions about this 6 Step Marketing Strategy. All six steps are addressed throughout December so you can learn more about what you need to get everything ready for the new year!
 
Let us know if we can help you in any way as we move through the next few weeks of free marketing tips and tricks and downloads!

Check out our 12 Days of Christmas Giveaway Schedule HERE:

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8 Tips on How to Be a Star in Front of the Camera

Ready… 

And…. 

ACTION! 

“Uh…umm….okay one sec. Can we start over?” 

Does that sound like you every time you sit down to record a video for your business? 

We know it all too well. 

Putting yourself in front of the camera can feel awkward at times, but sometimes you don't have time to practice to make perfect.

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How to Write a Killer Video Script for Your Next Business Video

Over 1 billion people use Facebook.

Facebook realized soon afterward that they can easily learn how we consume content.

Here we are today where Facebook has more data on the general public than almost any other company.

Once Facebook adopted advertising as a means of monetization, they put all this together and realized they needed people to stay on Facebook as long and as much as possible.

What they've found out is that video matters. A LOT.

So much so that marketers (including us) have realized that over the next few years companies that leverage video will succeed online and those that don’t will struggle.

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VID6 Formula

Writing the perfect script isn't always a piece of cake. We've simplified our script writing process to this Vid6 Formula to help us avoid frustration and keep your hair intact.

This formula is the best way to divide up your script and get it knocked out in no time.

Download this free guide to help you get started writing your next business video:

DOWNLOAD HERE:

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How to Convert Potential Leads into Customers with Video Marketing

You've made it to the last step of our funnel (see the first step here and the second step here), and it's time to get your new leads to the final step – conversion. Conversion is the last step of the funnel, and it's the hardest to achieve. We've all had a hard time at some point finding our next customers, but this final step is the way to have a continuous list of clients waiting for your call.

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How to Prove Your Worth with Video During Customer Evaluation

Proving your value to potential clients is a lot harder than it sounds. Sure, it's easy to say what you do and how well you do it, but customers are more particular than ever when it comes to purchasing decisions.

Gone are the days where you could walk up to someone's door with a sales pitch and sell a vacuum with a snap of your fingers. Customers now want more information, more time to mull it over, and more attention from those they choose to do business with.

How can you help your customer evaluate what you have to offer and then make a quick decision about your business?

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