When was the last time you watched a video online? Probably at least one or two today. You may think online video is only there so you can watch the latest dog playing the piano, but online video is highly effective for business. Think about it, why wouldn’t you want to use video marketing to reach your customers, if almost everyone around you is consuming videos online?
Why Video Marketing Works
- 300 hours of video are uploaded to YouTube EVERY minute.
- The average number of mobile YouTube video views per day is 1 billion.
- A Facebook video receives 135% more organic reach than your average Facebook post or photo.
- It’s estimated that 80% of all consumer traffic online will come from videos in the next 3 years.
- Videos on Twitter are 6 times more likely to be retweeted than a picture.
- 10 billion videos are watched on Snapchat, alone, every day.
Wow. That’s a lot of video content. As the next few years pass by, we will mostly see videos from all of our favorite brands, businesses, and products. Doesn’t it make more sense to start now before everyone else jumps on the video train?
We know what you’re thinking…so what? Doesn’t video take more time, money, and resources to make than a regular ad or post?
If you’re not sold on video marketing yet, take a look at the benefits of how videos can take your business to the next level like it did ours!
Benefits of Video Marketing
In most service industries, credibility is of high concern. If you’re not trusted to get the job done or if your customers think you don’t provide a quality service, how can you expect to do business with new clients? Using video to paint a picture of your business, services, or products is a great way to get your message across without spending hours on the phone or typing out an email. Putting a face with a name is an easy way for your clients to evaluate your business pre-purchase.
Right now, you probably have a wide enough audience that you are comfortable, but once those leads run out you will be on the hunt for more. Video is one of the best ways to grab the attention of those who have never seen your business before. How many times have you clicked on a video for a random company or brand because you saw a video? It’s as easy as pressing play and listening for a quick second before your customer gets hooked on your business.
More conversions on websites and social media happen through video content. Because videos attract more eyes and almost always play automatically, consumers are at the ready to absorb information and make a decision more quickly than they would if they were reading a blog post or looking at an advertisement.
You might think that recording video is an expensive endeavor, but it’s actually inexpensive. Almost everyone has a recording device on them right now: a smart phone. Whether it’s an iPhone or an Android, you can start recording right here, right now. Social media also makes it easy to go LIVE or to create live recordings of your events or work sites. This is an easy way to record yourself answering questions or giving advice to your customers at a very inexpensive rate.
Video makes it easy to get your point across. If you’re trying to explain a complicated service and its price point, you are probably going to lose your customer somewhere along the way. Showing how the process is done through video is the easiest way to avoid miscommunications and wasted time.
The big argument we hear from clients is that they think videos are hard to make. Between your smart phone or your computer with a webcam, you have a small video studio right at your finger tips. Simple programs like Apple’s iMovie make it simple to edit video, too. If you’ve somehow avoided smart phones and computers, grab a friend that has one and make a video together.
You can get started right now by simply using whatever tools you have available. Having fancy equipment and a video studio certainly helps, but it’s not required to get your message across and in front of the audience you want.