Have you ever looked at your lead queue and got that sick to your stomach feeling because there are not enough leads there or even worse, no leads at all? Have you ever caught yourself lying awake at night wondering where your next sale was going to come from? Have you looked at your list of past customers or clients and realized the referral well has run dry?
We’ve all been there at some point. So how do you continuously generate new business when your referral well seems to be tapped out?
Businesses run on systems, and there is a simple 3 step system we use to generate leads on-demand.
Awareness.
Evaluation.
Conversion.
AWARENESS
Sometimes your ideal customer doesn’t know you exist or that the problem they are facing every day has a solution (AKA your business). It’s time to make them aware that you’re here and can come to the rescue. Creating awareness is easier than it sounds. With today’s means of advertising, you can get your message in front of more people than ever before, letting them know what you do. But what makes your business stand out amongst the rest?Here’s a quick list to help you figure out what makes your business stand out from the crowd:
- Why you do what you do!
- Your story of how you got into the business.
- What unique service or product do you offer?
- What can you do to solve your customers’ pains and problems?
EVALUATION
Evaluation is a tricky thing. Evaluation is where your business helps potential leads quietly qualify themselves by presenting specific messaging designed to help the ideal prospect move forward. But more importantly, it’s a time where your customer evaluates your business and decides whether they can trust you or not.You can build trust during the evaluation period by:
- Recording customer testimonials
- Videoing behind the scenes footage of your business
- Videoing how you deliver your services
- Interview your employees and post their interview online.
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