In the past few years, Instagram has developed into a juggernaut of a marketing platform.
Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics!
According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform.
Right now there’s a huge opportunity for those who take action.
If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow on the platform, you’ve made it to the right place.
In this article is going to show you the best methods of conversion and the biggest mistakes you need to watch out for when promoting your business on Instagram.
To start off let’s look at what you NEED to be doing to kickstart the process:
The DO’s of Instagram Conversion
- Be active in the community
- Reply to comments
- Reply to DMs
- Host giveaways and competitions
- Encourage follower engagement in your content with call-to-actions and questions
- Start conversations
- Post on national days
- Switch it up.
- Experiment with different formats: Post stories, reels and both short/long form videos to vary the kind of content you give to your followers. This could even mean going live for your followers (building that active community at the same time). To start off, add in some carousels to your content as this is super simple!
- Vary the content you use in your posts: Filmed a great ad for your business? Show off behind the scenes. Get creative with emojis and stickers and add new people to the mix. As a local business, reinforcing the idea of community is important, so don’t be afraid to involve others in your content.
- Become MORE than just your content
- Incorporate pictures of a day at work into your content with the team involved
- Reply to comments with the name of the team member who replied at the end of it help create that community
- Use stories to document genuine business life
- Avoid over-selling
- Make sure your posts flow well and represents your vision.
- Stick to brand colors
- Stick to ONE tone of voice for cohesive purposes
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