In this video, we’ll cover four keys you must have to in order to create a great video for your business.
With video expected to be over 80% of all internet traffic by 2019, getting started on video for your business now will put you clearly in front of your competitors as video consumption continues to grow.
But in a sea of video, what can you do to create the best video content out there?
The internet is flooded with lists that will tell you the latest secret, tip, or trick, but we believe that building the right video content is more important than the latest ten hot video marketing hacks.
Our goal is to help create massive, targeted awareness for your business, which is the number one challenge most companies face. We're cracking the video marketing treasure chest open and giving you everything you need to create the best video content!
VOICE
Your company's voice matters. Who you are, what you do, and why you do it matters to your audience. But your voice...your voice is what makes you, YOU! Your business needs to be backed by a voice. Whether it's the CEO, a PR firm, or a member of your staff, you need to set the tone around your company in your videos. For example, we decided our voice is one that is strong, but helpful. We back what we say and give as much value as possible. A popular example that many of us know is the Allstate commercials. The man with the deep voice provides us with a sense of safety and reassurance. Not only do you feel comfortable in his hands, but you also feel like he is strong and will have your back in case of an event.PLATFORM
Choosing what platform(s) you use for your video content is the next step. Don't jump on every platform all at once. Start with one. The easiest way to figure out what platform works best for you is to do your customer research. What video platforms do your customers use to do research? What video platforms do your customers use for entertainment? Some of your options include:- YouTube
- Facebook LIVE
- Instagram LIVE
- Snapchat
- Periscope
CONTENT
Now that you've found your voice and ideal platform, it's time to work on your content. Think of your company as a person. Personify your business by asking yourself a few simple questions:- Who are we?
- What is our identity?
- What are our values?
- What do we want our customers to think about when they think of our business?
0 comments