Over 1 billion people use Facebook.
Facebook realized soon afterward that they can easily learn how we consume content.
Here we are today where Facebook has more data on the general public than almost any other company.
Once Facebook adopted advertising as a means of monetization, they put all this together and realized they needed people to stay on Facebook as long and as much as possible.
What they've found out is that video matters. A LOT.
So much so that marketers (including us) have realized that over the next few years companies that leverage video will succeed online and those that don’t will struggle.
If you're still reading, you're probably here because you're curious to know just how important video could be your business. But if you're still unconvinced what all the fuss is about here are a few simple statistics that will blow your mind.
- More video is uploaded online in one month than what has been created on TV in 3 decades.
- 9% of marketers say video marketing is the best form of content for ROI. (Hubspot)
- 45% of people watch one hour of Facebook or YouTube videos a day. (WordStream)
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What should your video be about?
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How do you structure your video?
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Who is your audience for this video?
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How long should your script be?
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What is your call-to-action?
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