Have you ever felt overwhelmed by finding your next sale? We’ve all been there. Lead generation can be exhausting for anyone, especially if you start from the very beginning of your generation process after every sale.How would it sound if you could put your lead generation process on autopilot and kick your feet up while you waited for leads to come to you? Never worry about typing out a new email or dialing another number again. This process is called marketing automation.
What does marketing automation have to do with lead generation?
Automating your marketing processes makes your workflow more efficient and can cut costs when it comes to generating leads. By implementing marketing automation, your lead generation process can become a worry-free flow of leads.
Why should you use marketing automation to find leads?
49% of companies are using some kind of marketing automation. Why wouldn’t you want to focus your time on the leads that are truly interested in doing business with you, instead of wasting time on those that are on the fence? Using automation, you can eliminate those dead or bad leads that you would normally spend time on warming up.
What types of marketing automation can you use to make your lead generation more efficient?
Email Marketing
Email marketing is one of the most well-known automations in marketing. Have you ever received an email immediately after you signed up for an account when you bought something online? That’s marketing automation. Email is one of the best ways to stay in front of your leads, even if they don’t pick up the phone to give you a call.
Opt-in Forms
Opt-in forms on your website or social media are also forms of marketing automation. These forms allow ideal customers to leave their contact information behind, even if they didn’t take the action you wanted them to. Use this contact information to follow up on a lead that’s not entirely sure if they want to do business with you just yet.
Text Messaging & Automated Notifications
If you’ve scheduled an appointment in the last few years, you’ve probably received a text notification to confirm your appointment. These are automated notifications that you can implement in your business if you are offering a sale, discount, or offer.Automated notifications can also be used internally within your business to notify your employees to take action when a lead takes a certain action on your website or social media.
How can you implement automated marketing processes for lead generation?
- Select a marketing automation platform. We use Infusionsoft, ActiveCampaign, Drip, and Agile CRM. There are many systems to choose from!
- Create an opt-in of any kind. Here are a few quick examples:
- Opt-in for access to a special piece of content
- Opt-in for access to a downloadable guide or report
- Opt-in for a follow-up request
- Deliver the promise after a lead decides to opt-in (give the discount, free resource, etc.)
- Offer the lead extra content to help you identify what leads are highly motivated.
- Give highly motivated leads to your sales team.
- Warm up cold leads by sending more content and staying engaged with them regularly.
Is marketing automation SPAM?
Automated marketing sometimes gets a bad reputation. You obviously don’t want to spam to your potential leads, but keeping your business in front of them is important to the health of your business.As long as you are delivering some kind of value, you are not spamming them.Like normal, healthy human relationships you can’t expect to ask your potential client for a sale before asking them if they are interested; just like you can’t ask a woman to get married if you haven’t ever been on a date yet. Remember this as you start to implement your automated marketing processes and you will see many successes in finding new leads.Let us know if this helped! We are always looking for new ways to share what we know with you to help you grow your business.
Here are a few of our other resources we think you’d enjoy:
- How to Choose the Right Automation System for Your Business
- 7 Opt-In Examples
- How to Build a Landing Page…From Scratch
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