Traditional advertising is becoming more and more obsolete. There are tons of more efficient ways to reach your audience online.
But how do online ads change the game for YOUR business?
Ask yourself a few questions and see how much time you're wasting now:
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How much time do you spend finding leads for your next project?
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How often do you think about finding new customers, but no one comes through the door?
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Are your ads producing real results or are you seeing a trickle of deal mongers visiting your business?
With traditional advertising, you don't usually understand what you're getting for the money you're putting in.
Although there is a time and place for generic offers, the best way to see results fast is to create a specific offer for your audience.
Newspapers, billboards, and yard signs don't get you the results you need. They throw your offer around in front of tons of people that will never be interested, so what can you expect?
Now ask yourself these questions:
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Do you want to see real results from your ad budget on the customers who will buy?
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Do you want to spend less time cold calling and reaching out to people who are only slightly interested?
If the answers to these questions are yes, it's time to look a little deeper into online advertising to show you how it can turn your business into a growing machine!
Benefits of Online Advertising
There are many benefits of advertising online, but the most significant benefits help save you time, energy, and money!
Wider Reach
Advertising online gives you a sea of prospects to choose from. Over 80% of online advertising is on Google and Facebook. You can reach over 2 billion users through online ads on these two platforms.
Targeted to Your Customers
Online advertising platforms allow you to target your specific customers by demographics, interests, activities, hobbies, and even location! Instead of pushing a traditional ad out for everyone to see, you can send your ad to the people who want to see your ad and are likely to buy your product or service. All of this with just a few simple clicks of your mouse.
Costs Less Per Lead
Most businesses realize that they have to spend a lot of money to reach a lot of people in their area when they buy an ad from the local newspaper. Online ads allow you to target your specific customers at a lower rate and still produce good quality leads that want to do business with you.
If You're Not Advertising, Why Aren't You?
As a marketing agency, we realize that more businesses don't advertise than there are that do. It almost shocks us when we hear from a company that they are attempting to advertise online or have done digital advertising in the past. But why do you think advertising isn't helpful or worth your time?
Here are a few reasons we hear from businesses all the time:
“I get all my business from referrals.”
Referrals are a great way to do business, but if your business is based off of 90% referrals what happens when the referrals run out? You won't be able to last long in the cold, cruel business world if only 10% of your business is from outside hires.
Focus on building a business that can sustain itself, not a business that relies on others to continue on. Online advertising sends ready to buy prospects straight to your inbox!
“I don't have a marketing budget.”
Of course, you need money to start advertising online, but if you don't have a marketing budget, you are missing out on a lot of clients. Many of our clients spend close to $1,000 in online ads to generate leads and earn between $10,000-$50,000 off those leads.
Do you see the tradeoff there? It's a pretty big chunk of change going in your pocket.
“I've been burned before with a marketing agency and never saw results.”
We know the feeling. We know that there are tons of bad guys out there in the marketing industry. From claiming they can get you an absurd result or rank high in search after a few days, we know that getting burned is never cheap or easy to come back from.
When you decide to find an online advertising agency, you need to find an agency that won't claim to give you anything.
You heard me right.
If your agency says they can give you a specific number of results every month, they are lying to you.
You need an agency that can be honest, open, and willing to communicate with you. Sit down with your marketing agency and ask questions, let them come back to you with a game plan, and move forward.
Every business is different, so you shouldn't be getting the same result as another business, right?
Don't be fooled by ridiculous claims. Do your research and pick an online advertising agency that has years of experience and an honest way of doing business.
Are you still unsure about advertising online?
We understand there is always a fear of leaving the old behind for the new. Online ads have been around for many years, but still many people are wary of hopping on board.
If you're worried that online advertising is a gimmick, you need to ask yourself the questions from this blog again. Then decide if the benefits of advertising online are worth taking the leap!
We've seen great success with online advertising, and we want to share everything we've learned with you so that your business can make an impact in your market.
Ask us how we can help you get started or read more about online advertising here:
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