We’ve all struggled with gaining traction in our marketplaces. Today, every business is trying to grab their slice of their market online. Content overwhelm is real, making consumers pickier than ever before.
Video marketing is the best way to break the mold and get you in front of your customers.
By 2020, video will take over 80% of the social media world.
But how can video marketing set you apart from your competition?
Here's how video helps you set your business apart:
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Upload your video(s) online.
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Properly embed your videos.
- Use an online video platform like Wistia or Vimeo to upload your video in an optimized format.
- Place your video above the fold of your website. The fold is located where your website visitors have to scroll down to see more on the page.
- Make sure your video is big enough to see easily and has captions to provide your audience with clarification.
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Post your videos natively.
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Include video in your emails.
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Repurpose your videos for other forms of content.
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