Did you know that Facebook allows you to target your ideal customer where they are right now, in real time?
Facebook knew they had a good thing going when they realized they had an endless amount of data that their users were willing to share with their platform.
Facebook took advantage of it quickly and realized that they could become an advertising force in the marketplace, so they began offering ads to marketers and business owners.
To our surprise, many of our clients never knew they had the opportunity to advertise on Facebook in a way that decreased their marketing budget waste while increasing their qualified leads.
Facebook Ad Targeting allows you to target the customers you WANT, not the customers you HAVE to advertise to get to those who you need.
How does Facebook Ad Targeting allow you to do that without costing you a crazy amount of money?
Here's how it works.
Facebook Ad Targeting allows you to break down your customer to the nitty gritty stuff including:
- Demographics—age, gender, marital status
- Career—education, income, job title
- Location—where they are now, where they will be, where they want to go
- Interests—books, sports, hobbies, entertainment, etc.,
- Activities—traveling, what they purchase online, etc.,
- Life Events—getting married or engaged, new job, just moved
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