Tag Archives for " social ads "

Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)

Football has become America's favorite past-time. (Sorry baseball.) 

The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies. 

It's a big time of year for some of the world's largest companies! 

But trends are saying that TV advertising is sharply decreasing. 

Uh oh. 

No more funny commercials? No more competing for the lime light? 

What does that mean for advertising? 

Well, if you haven't already guessed already, it's online advertising. 

Trends That Will Make You Cancel Your Cable Service 

“Yikes. You still have cable?” 

Your heart stings a little bit as your friend at dinner throws a dagger into your ego. 

Cable is becoming a thing of the past. Streaming is the future. 

Streaming is all done online, which makes it fast, user-friendly, and easy. 

More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online. 

According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.  

On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue. 

But why the sudden shift in online ads? 

Reasons Why Ads Are for the Internet 

Avoiding the Annoying 

Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother. 

Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.  

Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers. 

Hide This Ad 

Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience. 

Right on the Money 

Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.  

Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.  

Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.  

Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly). 

Are You Ready to Say Goodbye to TV Ads? 

If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.  

Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work! 

How to Get Your Customer to Buy Today

You've made it through Awareness. That's something to be proud of! But the next step is a big one, and it can be hard to get your prospects to the next step: Evaluation. 

Evaluation is the period that a potential buyer takes to evaluate your company. How often do you just pick the first doctor from the top of the list? 

Probably not very often. You do your due diligence and look into their background before you schedule an appointment. 

The same thing happens in other businesses, whether it be product or service oriented, so you have to be aware of Evaluation before it happens so you can make the best impression. 

How does all of this work? Let's look at this simple chart to move you through what your next steps should be.  

It's a pretty simple process, but businesses don't always realize that consumers shop and consider companies like they do on a daily basis. We have to think about our own methods when making a purchase or trying out a new business to understand what our clients want and need. 

Prospect Engages With Your Awareness Campaign
If someone takes an interest in your business through your awareness ads, it's time to retarget those people and show them more of what they want to see: value, information, or inspiration.  

Anyone who engages in your awareness campaign is worth tracking to ensure you're reaching out to the right demographic.  

Use a retargeting tool like Facebook's Pixel to track where your site and ad visitors are going. Then use that information to show those same individuals more ads from your business such as customer testimonials and explainer videos that tell them more information about what you sell (and why it matters to them!).  

Prospect Does Not Engage With Your Awareness Campaign 

If someone who has viewed your ad but not taken an action, such as clicking through to your site or downloaded your freebie, they are now part of your cold traffic.  

This doesn't always mean they aren't interested. They just might not have the ability to buy right now or are thinking that your business isn't entirely relevant to them currently. Both of these situations can change. If you're spreading awareness correctly, they might decide later that they're ready to buy and your business will be the first one that comes to mind! 

Evaluation: The Step Before Conversion 

Evaluation is the perfect time to share why your company is the best in the business! In the Awareness period, you focus on building brand awareness based on your values, products, and services. After your audience has engaged with your awareness campaign, it's time to move them down the funnel to get them to evaluate your business and prepare them for conversion! 

Without evaluation content at the ready, you would see a lot less traffic to your site or store because people would just pick the person at the top of the list. In today's world, search engine rankings are very competitive, and it would be tough to top a big chain store in search.  

That's why online advertising isn't all based on ranking! In evaluation, you can make a prospect stop dead in their tracks looking at a competitor and bounce over to your site after they saw a fantastic video ad on Facebook. 

Don't Let the Process Slow You Down 

You might be thinking you don’t have time for this process, but we're telling you it works. We use it in our own business and have seen tremendous success with it.  

If you don't have time, we're here to help! Ask us how we can help your business move your customers forward instead of backward through digital marketing. Fill out a contact form below, and we'll get back to you. 

7 Tools We Use to Create the Best Content

Creating content is easy, but creating engaging content is a different story. There are tons of content tools out there to make it easier, but figuring out what tools will help you create compelling and engaging content is key! 

We've found tried and true tools we've come to love and adore and want to share them with you, too! Here are some of our very favorite tools we think you'll find helpful in creating the best content. 

  • Canva: Graphic design isn't for everyone, but Canva makes it so easy to create the best graphics. Choose a template and start customizing to your preference and voila! 
  • Unsplash: Don't have a photographer on hand? Unsplash is an online photo gallery with professional grade photos for free! Spruce up your written content with high-quality pictures. 
  • Pixlr: Do you take your own pictures? Use Pixlr, a free and similar version of Photoshop/Lightroom, to edit your photos.  
  • Photoshop: Photoshop is a paid Adobe program we use to edit our photos and create graphic designs.  
  • iMovie: Recording video content is easy, but editing content is a little different. iMovie is an easy way to edit your video in a matter of seconds. We use it to snip and clip short videos together in just a few minutes. 
  • CoSchedule: All great content needs a great scheduler. We schedule all of our content ahead of time to keep our content creation moving forward. CoSchedule is a great content scheduler that allows you to plan your graphics, blogs, and more ahead of time and also recycle your content on slow days. 
  • Google Alerts: Setting alerts for trending topics is an easy way to create a backup list of ideas and headlines for new content without having to do hours of research! Get your industry news, trending topics, and popular articles sent directly to your email inbox. 

These seven tools have changed our work processes in many ways, but the best part is that they have saved us A LOT of time! We spend less time creating content, but our content continues to give value back to our audience, too! 

What content tools do you use to make your content? We are always looking for new tools to use to make our content processes more efficient. Comment below and let us know! 

Five Ways to Create Awareness Through Your Blog

Did you know that companies with a blog see 67% more traffic to their website?
 
Blog posts are part of your top funnel content that help create awareness around your brand. Best of all, they deliver value to your customer without much effort.

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10 Best Ways to Build Brand Awareness

Awareness seems like an out of reach goal for most business owners when the bottom line is wearing thin.
 
Building awareness is the first step in getting more customers.
 
Without awareness, you will never find new customers. It's as simple as that.
 
And how do you get customers if you never reach out to them?

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40 Blog Post Ideas for Your Company Blog

Creating blog content is one of the best ways to reach your customer from the very first time they visit your site.  

But what happens when you run out of blog post ideas, or even worse out of time to write because you spent so much time thinking of what to write about? 

Uh oh. 

Well, good news! We're here to save the day with our 40 Blog Post Ideas that will keep your creative juices flowing, and better yet, make your content creation processes more efficient. 

Here's our list of 40 Blog Post Ideas to help you keep on, keeping on with your blog content. 

Helpful & Resourceful Blog Ideas

1. How To  

Create a blog all about how to do something. Include graphics, pictures, video, or audio to make your blog even better and get more engagement from your reader. 

2. List It All 

List posts rock! Not only are they easy, but they are one of the top blog post structures to use. Curate a list of your favorite books, free tools, or anything else that your industry or prospects will find helpful! 

3. Frequently Asked Questions 

Answer your most commonly asked questions in a blog to help your top-level prospects learn more about your business, product, or service.  

Feel free to answer questions that you see being asked through search engines, too! 

4. Should Ask Questions 

Don't forget to answer the questions that your customers should be asking, but maybe don't think to ask before they try or buy.  

5. Show Off a Case Study 

Did your company just find out something majorly cool? Post about it on your blog. Use data and analysis to show your readers exactly what you did and how awesome it is.  

6. Create a Guide 

Have you nailed a specific process or skill down to a tee? Write an ultimate guide for your readers to see your expertise and help them learn at the same time. 

7. State the Stats 

Curate a list of statistics that your audience will find interesting or helpful. Use these statistics to emphasize your business and why it matters. 

8. Start a Series 

Series posts are great because they give you an opportunity to expand on one subject over a more extended period. You can link these articles together each week after they publish to create a timeline of blogs your audience can read back to back. 

9. Define & Educate 

Industry lingo and jargon can be one of the hardest things to overcome, especially if you are in a very technical market. Use your blog post to highlight difficult topics or vocabulary to help your audience better understand what you mean. 

Curation Blog Post Ideas 

10. Profile an Influencer 

Have a favorite person or company in your industry that would make for a great highlight? Write about them on your blog! Be sure to notify them after you post your blog, so they have the opportunity to take a look and possibly share it with their followers! 

11. Interview or Crowdsource Industry Topics 

Just like a profile post, you can choose more than one person to profile about their own business or even about industry related topics. This is a great way to aggregate your industry's finest ideas at one time! 

Use audio recording to make these interviews simple and easy for your interviewees! 

12. Quote List 

Everyone loves a good quote that inspires them throughout the week. Collect relevant quotes to your business, industry, or topic to draw readers in emotionally. 

13. Best of the Week 

Pick one of your favorite tools, books, or resources you loved this week and write about it! Link out to the site or store that your readers can find it. 

14. List Industry Influencers to Follow 

Curate a list of your favorite industry influencers and link out to their social accounts and websites. Be sure to write a quick sentence or two about the individual to give your readers an idea of who they are following! 

Entertaining Blog Post Ideas 

15. Draw a Cartoon 

Cartoons have been around for decades, and they always entertain. Create a cartoon post every week or month to keep your readers coming back for more consistently. 

16. Tell a Story 

Have a funny story about your business or lessons learned from this week at work? Write an entertaining story about your experiences that will keep your readers on their toes. 

17. Curate Memes 

Memes are all the rage! Create a meme or curate a set of memes you see on the internet that is relevant to your customers' problems or your industry. This will get a laugh every time. 

Time or Event-Based Blog Posts 

18. Share News 

Write about a local event or big industry news right after it happens to stay relevant. 

19. Review a Trend 

Review a trending product or service when it's popular or right after it debuts. 

20. Create a Survey 

Create a survey based on a recent event or trending topic. You can use the results you get from your survey to do a case study or other form of blog post, too! 

21. Talk About the Issues 

Is your industry facing a real problem? Address the issue in a blog post when the issue arises to see the most engagement. 

Inspirational & Emotional Blog Posts 

22. Celebrate the Holiday 

Don't go into hibernation just because the holidays are coming! Create blog content around the holiday theme! 

23. Be Inspirational 

Use information or stories to inspire your readers to take action. Inspirational posts can come in the form of quotes, interviews, and stories. 

24. Let Your Guard Down 

Showing off your vulnerability can be a great way to meet your readers on their emotional level. Give your audience a more in-depth look at your personal experience with your work, employees, or industry to give your audience something to relate to. 

25. Behind the Scenes 

Show your readers exactly what you do behind the scenes at work. By letting your audience see what you do behind closed doors, they can have a better appreciation for your business.

26. Rant About It 

Show your passion and anger for a relevant topic in your industry. By letting your guard down and showing your true feelings, your audience can understand your business and ideas a little bit better. 

Promotional Blog Posts 

27. Showcase Your Latest Project 

If you just finished a project or created a new product or service, show off what's new on your blog! 

28. Compare Your Product 

Is there another product or service like yours on the market? Compare your product to your competition's and let your readers do the math. 

29. Company Update  

Let your customers and prospects know what's new in your company. Give them an update anytime you buy, merge, or acquire a new company, product, or service. Did you hire a new employee? Highlight them, too! 

30. Product or Service Tips 

Are there any particular tricks your customers should know about your product or service? Let them know with a blog post just about tips on how to use your products and services. 

31. Best Of Your Content Post 

If you've been running your blog for a while, it's time to gather up the best of your content and show off a little bit! Share your most successful pieces of content on the blog. 

Statement Blog Ideas

32. Ask Yourself What If 

Play Devil's Advocate by writing about a “what if” situation that leaves the reader wanting more or that inspires a debate in your industry. 

33. Start a Debate 

Debating a relevant topic can be a great way to make a statement. You can present one side or both sides of the argument! 

34. Show Your Reaction 

Use your blog to react to content that was created by another individual. Whether it be another blog post, tweets, a book, or a presentation, you can give your reaction or review of their content. 

35. Make a Prediction 

Predict the next upcoming trend in your industry. Use an approach that will keep your audience entertained and make them think outside the box. 

Engaging Blog Posts 

36. Answer Industry Questions 

Answer relevant industry questions that you find online or through social media. Curate those questions, answer them, and then put it all together into one post! 

37. Have Your Audience Answer  

Ask your audience a question and have them answer the question in the comments.  

38. Challenge Your Audience 

Challenging your audience to a goal or competition is a great way to get more engagement on your blog. 

39. Giveaway Freebies 

Introduce your audience to your most recent giveaway or another giveaway that they can enter that is relevant to your business. 

40. Start a Contest 

Create a contest that your followers can enter! Be sure to update everyone at the end of the contest with the winning results. 

Leave the Blog Stress Behind! 

You have all you need to keep your blog busy and going! Creating content is the first step to acquiring new customers, and a blog is a perfect way to start if you haven't already. 

If you feel like you don't have the time to create content, ask us how we can help you here at LeadCrossing. Content can be time-consuming, but it's well worth it for the returns you get.  

We're here to help and want to see you succeed. Leave a comment below with some of your most successful blog post ideas!

10 Christmas Promotions That Will Have Your Holiday Elves Busy This Season

Advertising expenses during the Christmas season go way up. You can counter the costs by creating amazing offers that drive traffic to your website or store.
Christmas season is the perfect time of year to step up your marketing game, so we created holiday promotions to show you how easy it is to keep your business booming through the end of the year.

It's time to share with you some of our tried and true holiday promotions that work every time! Continue reading

How to Use Google AdWords (And See Results!)

Tired of searching everywhere online to find a Google AdWords guide that covers all the bases? We've created an all-you-need Google AdWords How-To Guide to help you create the best google search ads to bring your advertising strategy full circle!

DOWNLOAD HERE:

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How to Keep Your Business in Front of Your Website Visitors, No Matter Where They Go!

 With over 2 billion monthly users, Facebook has it made in the shade when it comes to tracking information and clicks of its users.  

Why wouldn't Facebook want to help you find your customers? (Especially since you're paying to advertise on their site based on the results you receive!) 

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How to Snag Your PERFECT Customer With Just a Few Clicks

Did you know that Facebook allows you to target your ideal customer where they are right now, in real time? 

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