Tag Archives for " youtube "

Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)

Football has become America's favorite past-time. (Sorry baseball.) 

The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies. 

It's a big time of year for some of the world's largest companies! 

But trends are saying that TV advertising is sharply decreasing. 

Uh oh. 

No more funny commercials? No more competing for the lime light? 

What does that mean for advertising? 

Well, if you haven't already guessed already, it's online advertising. 

Trends That Will Make You Cancel Your Cable Service 

“Yikes. You still have cable?” 

Your heart stings a little bit as your friend at dinner throws a dagger into your ego. 

Cable is becoming a thing of the past. Streaming is the future. 

Streaming is all done online, which makes it fast, user-friendly, and easy. 

More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online. 

According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.  

On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue. 

But why the sudden shift in online ads? 

Reasons Why Ads Are for the Internet 

Avoiding the Annoying 

Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother. 

Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.  

Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers. 

Hide This Ad 

Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience. 

Right on the Money 

Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.  

Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.  

Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.  

Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly). 

Are You Ready to Say Goodbye to TV Ads? 

If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.  

Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work! 

How to Convert Potential Leads into Customers with Video Marketing

You've made it to the last step of our funnel (see the first step here and the second step here), and it's time to get your new leads to the final step – conversion. Conversion is the last step of the funnel, and it's the hardest to achieve. We've all had a hard time at some point finding our next customers, but this final step is the way to have a continuous list of clients waiting for your call.

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How to Prove Your Worth with Video During Customer Evaluation

Proving your value to potential clients is a lot harder than it sounds. Sure, it's easy to say what you do and how well you do it, but customers are more particular than ever when it comes to purchasing decisions.

Gone are the days where you could walk up to someone's door with a sales pitch and sell a vacuum with a snap of your fingers. Customers now want more information, more time to mull it over, and more attention from those they choose to do business with.

How can you help your customer evaluate what you have to offer and then make a quick decision about your business?

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How to Use YouTube to Build Your Brand

5 billion videos every day.

That’s how many videos are being watched on YouTube daily.

YouTube is the second largest search engine on the Internet, meaning it’s a HUGE platform that almost everyone uses.

If you’re not sure what YouTube has to offer you, here are a few more statistics that will help you jump on board.

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5 Ways to Set Your Business Apart with Video Marketing

We’ve all struggled with gaining traction in our marketplaces. Today, every business is trying to grab their slice of their market online. Content overwhelm is real, making consumers pickier than ever before.

Video marketing is the best way to break the mold and get you in front of your customers.

By 2020, video will take over 80% of the social media world.

But how can video marketing set you apart from your competition?

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5 Reasons Why Ignoring Video Marketing is Hurting Your Business

When was the last time you watched a video online? Probably at least one or two today. You may think online video is only there so you can watch the latest dog playing the piano, but online video is highly effective for business. Think about it, why wouldn’t you want to use video marketing to reach your customers, if almost everyone around you is consuming videos online?

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